Digital advertising investment will surpass TV in five more countries

GroupM published Interaction 2017, a state of the union assessment of digital advertising worldwide with forecasts on technology developments, media marketplace trends and evolving consumer behaviors informed by experts from WPP’s worldwide network of communications, marketing and data companies. The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets. Topics covered include ad […]






Y&R introduces The Whole Story Project

Y&R New York today introduced The Whole Story Project, a call to action to establish virtual statues of notable women to create parity in public representation and share the remarkable accomplishments of women. The project, which launches with a one-of-a-kind app, is Y&R’s first product of an initiative that began a year ago in support […]






Y&R launches e-commerce consultancy

Y&R today announced the launch of its new e-commerce strategy consultancy in partnership with Jon Sugihara, serial entrepreneur and founder of a number of companies in the US and Asia. Most recently Sugihara co-founded mobile loyalty and re-marketing platform Perx. Prior to that, he started PlayHawaii (acquired by CrowdSavings), SavvyCircle (acquired by Eyeona) and Kwiry […]






amazon alexa

POSSIBLE acquires Amazon-focused consultancy Marketplace Ignition in the US

WPP announces that its wholly owned global digital agency POSSIBLE has acquired Marketplace Ignition, LLC (“Marketplace Ignition”), an e-commerce agency focused on advising clients on how to grow their business on Amazon and other online marketplaces. Marketplace Ignition works with more than 400 brands, representing more than 2 million unique products and more than US$2 […]






Geometry Global Malaysia connects with Digi

Digi Telecommunications Sdn Bhd (Digi) has awarded its public relations and digital assignments to Geometry Global Malaysia, which is an agency under the world leading marketing communications services company WPP. Digi is a mobile connectivity and internet services provider enabling 12.3 million Malaysians to get the most benefit out of an increasingly connected world. With […]






Ogilvy CommonHealth Worldwide strengthens its creative offering

Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com) and a WPP Health & Wellness company (NASDAQ: WPPGY, www.wpp.com), today announced one new hire and three promotions at the executive vice president, creative director level in the network’s New Jersey headquarters. Adam Cricchio has joined the OCHWW creative team as […]