‘Mass media’ vital to Lego’s global growth, says CMO Julia Goldin

Speaking on CNBC’s Marketing|Media|Money show, Lego chief marketing officer Julia Goldin told interviewer Carolin Roth that it was important to communicate “understand what Lego delivers to kids”, and that this is sometimes best achieved through “mass media”. “We also do communicate with parents in mass media as well because it’s also very important for parents […]