Ogilvy forms strategic partnership with Singapore Economic Development Board

As Singapore’s Smart Nation agenda gathers pace, WPP’s Ogilvy & Mather (O&M) and the Singapore Economic Development Board (EDB) today announced their collaboration on a three-year strategic initiative aimed at advancing the city-state’s capabilities in modern marketing services. These include data analytics, customer engagement marketing, marketing automation, user experience (UX) design, and digital media. For […]

Grey Group acquires Tank in Canada

WPP announces that its wholly-owned operating company Grey Group, the global marketing communications company, has acquired Entreprise de Communications Tank Inc. (“Tank”), a leading full-service healthcare and consumer agency in Canada. Tank’s audited net revenues were CAD$14 million for its fiscal year ended April 30, 2016. Clients include AbbVie, BMS, Caisse de depot, Department of […]

Publicom to be new Burson-Marsteller partner in Greece

Burson-Marsteller, the leading global public relations and communications firm, announced today that it would join forces with Publicom, a WPP-owned agency in Greece, to launch Publicom Burson-Marsteller. Publicom is a Greek creative communications agency, serving both local and international clients. Its services include brand communications, corporate communications, financial communications, media relations, social media, reputation and […]

MediaCom acquires majority stake in UK digital agency, Code

WPP announces that MediaCom, part of its global media investment management arm GroupM, has acquired a majority stake in Code Computer Love Ltd (“Code”), a user experience studio that creates and develops digital products, campaigns and capabilities. Code’s services include platform build, design and conversion optimisation. The agency was established in 1999, and employs around […]

Salmon acquires e-commerce digital consultancy Eperium in the Netherlands

WPP announces that its global e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a leading digital and e-commerce consultancy. Eperium is headquartered in Amsterdam and employs over 200 people in Europe and India. Clients include Sligro, Plus Supermarkten, Jumbo, Bunzl, Xerox, Dutch Railways and Asian Paints. The agency’s consolidated unaudited revenues for the year ended 31 […]

OgilvyRed announces 3 senior appointments

OgilvyRED has announced 3 new senior appointments following double-digit growth in consulting revenues for the Ogilvy & Mather network in 2016. Launched in Asia Pacific at the start of the year, OgilvyRED is the specialist consulting arm of Ogilvy & Mather that brings together senior strategists to deliver modern marketing transformation for brands. The appointments […]

Burson-Marsteller acquires minority stake in Kenyan affiliate

WPP announces that its operating company Burson-Marsteller, a leading global strategic communications and public relations firm, has acquired a minority stake in its Kenyan affiliate, Engage Burson-Marsteller. Headquartered in Nairobi and employing around 20 people, Engage Burson-Marsteller has grown rapidly since Burson-Marsteller helped to establish it in 2013. Clients include Nestlé, MultiChoice, Samsung and CNN. […]

GroupM: 2017 global advertising to reach $547B

WPP’s GroupM, the world’s leading media investment group, today affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the globe see another year of modest growth in advertising as brands continue to be pressured for performance in low-growth environments. Despite the overhang of uncertainty […]