google, back taxes, brexit

Most Influential Brands in Brazil are Technology Companies

A recent survey shows that Brazilians continue to rate U.S. brands as the most influential and inspiring the greatest confidence, especially technology-based companies. This year’s survey shows Google ranking top, followed by YouTube, Facebook and Microsoft. “This demonstrates that, in the current conjuncture, the participants chose reference marks that establish a bond of trust and […]

Digital advertising investment will surpass TV in five more countries

GroupM published Interaction 2017, a state of the union assessment of digital advertising worldwide with forecasts on technology developments, media marketplace trends and evolving consumer behaviors informed by experts from WPP’s worldwide network of communications, marketing and data companies. The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets. Topics covered include ad […]

Y&R introduces The Whole Story Project

Y&R New York today introduced The Whole Story Project, a call to action to establish virtual statues of notable women to create parity in public representation and share the remarkable accomplishments of women. The project, which launches with a one-of-a-kind app, is Y&R’s first product of an initiative that began a year ago in support […]

Y&R launches e-commerce consultancy

Y&R today announced the launch of its new e-commerce strategy consultancy in partnership with Jon Sugihara, serial entrepreneur and founder of a number of companies in the US and Asia. Most recently Sugihara co-founded mobile loyalty and re-marketing platform Perx. Prior to that, he started PlayHawaii (acquired by CrowdSavings), SavvyCircle (acquired by Eyeona) and Kwiry […]

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POSSIBLE acquires Amazon-focused consultancy Marketplace Ignition in the US

WPP announces that its wholly owned global digital agency POSSIBLE has acquired Marketplace Ignition, LLC (“Marketplace Ignition”), an e-commerce agency focused on advising clients on how to grow their business on Amazon and other online marketplaces. Marketplace Ignition works with more than 400 brands, representing more than 2 million unique products and more than US$2 […]