MediaCom acquires majority stake in UK digital agency, Code

WPP announces that MediaCom, part of its global media investment management arm GroupM, has acquired a majority stake in Code Computer Love Ltd (“Code”), a user experience studio that creates and develops digital products, campaigns and capabilities. Code’s services include platform build, design and conversion optimisation. The agency was established in 1999, and employs around […]






Salmon acquires e-commerce digital consultancy Eperium in the Netherlands

WPP announces that its global e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a leading digital and e-commerce consultancy. Eperium is headquartered in Amsterdam and employs over 200 people in Europe and India. Clients include Sligro, Plus Supermarkten, Jumbo, Bunzl, Xerox, Dutch Railways and Asian Paints. The agency’s consolidated unaudited revenues for the year ended 31 […]






GroupM: 2017 global advertising to reach $547B

WPP’s GroupM, the world’s leading media investment group, today affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the globe see another year of modest growth in advertising as brands continue to be pressured for performance in low-growth environments. Despite the overhang of uncertainty […]






Time Inc’s Rupert Turnbull: ‘We haven’t made it easy enough for advertisers’

Time Inc’s vice president EMEA Rupert Turnbull tells M&M Global why he believes brands are returning to a conversation about context. Content is everywhere; it is the buzzword at the heart of discussions around global media. With the right levels of investment, views and impressions can be secured on platforms like Facebook and YouTube. But […]






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J. Walter Thompson Company agrees to acquire majority stake in WANDA Digital

WPP announces that J. Walter Thompson Company, the global marketing communications agency, has agreed to acquire a majority stake in WANDA Digital, a leading independent digital agency in Turkey. This transaction follows an initial investment made in 2015. Commenting on the acquisition, WPP CEO, Sir Martin Sorrell said: “This further investment reflects WPP’s continuing commitment […]






Grey acquires a majority stake in Maruri Publicidad in Ecuador

WPP announces that its wholly-owned operating company Grey, the global marketing communications agency, has acquired a majority stake in Maruri Publicidad S.A. (“Maruri”), the leading full-service communications services firm in Ecuador. Maruri’s unaudited gross revenues were almost US$10 million as of December 31, 2015 with gross assets of US $4 million as of the same […]






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Dentsu Aegis Network to acquire a majority stake in Merkle

Acquisition combines the fastest growing global Advertising & Media Group, Dentsu Aegis, with the largest independent data analytics, CRM & performance marketing agency in the US, Merkle Complementary fit puts the combined entity at the forefront of the rapidly growing digital economy Dentsu Aegis to acquire a majority stake from Technology Crossover Ventures and other […]