Y&R launches e-commerce consultancy

Y&R today announced the launch of its new e-commerce strategy consultancy in partnership with Jon Sugihara, serial entrepreneur and founder of a number of companies in the US and Asia. Most recently Sugihara co-founded mobile loyalty and re-marketing platform Perx. Prior to that, he started PlayHawaii (acquired by CrowdSavings), SavvyCircle (acquired by Eyeona) and Kwiry […]

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POSSIBLE acquires Amazon-focused consultancy Marketplace Ignition in the US

WPP announces that its wholly owned global digital agency POSSIBLE has acquired Marketplace Ignition, LLC (“Marketplace Ignition”), an e-commerce agency focused on advising clients on how to grow their business on Amazon and other online marketplaces. Marketplace Ignition works with more than 400 brands, representing more than 2 million unique products and more than US$2 […]

WPP Digital acquires innovation studio Deeplocal in the US

WPP Digital, the digital investment arm of WPP, announces that it has acquired Deeplocal, Inc., (“Deeplocal”) an innovation studio focused on product invention, design, and engineering for clients’ marketing campaigns in the US. Deeplocal’s gross revenues were approximately US$12 million for the period ended December 31, 2016. Clients include Google, Netflix, Airbnb, Inc., Lyft and […]

MediaCom acquires majority stake in UK digital agency, Code

WPP announces that MediaCom, part of its global media investment management arm GroupM, has acquired a majority stake in Code Computer Love Ltd (“Code”), a user experience studio that creates and develops digital products, campaigns and capabilities. Code’s services include platform build, design and conversion optimisation. The agency was established in 1999, and employs around […]

Salmon acquires e-commerce digital consultancy Eperium in the Netherlands

WPP announces that its global e-commerce consultancy, Salmon, has acquired Netherlands-based Eperium, a leading digital and e-commerce consultancy. Eperium is headquartered in Amsterdam and employs over 200 people in Europe and India. Clients include Sligro, Plus Supermarkten, Jumbo, Bunzl, Xerox, Dutch Railways and Asian Paints. The agency’s consolidated unaudited revenues for the year ended 31 […]

GroupM: 2017 global advertising to reach $547B

WPP’s GroupM, the world’s leading media investment group, today affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the globe see another year of modest growth in advertising as brands continue to be pressured for performance in low-growth environments. Despite the overhang of uncertainty […]