OgilvyRed announces 3 senior appointments

OgilvyRED has announced 3 new senior appointments following double-digit growth in consulting revenues for the Ogilvy & Mather network in 2016. Launched in Asia Pacific at the start of the year, OgilvyRED is the specialist consulting arm of Ogilvy & Mather that brings together senior strategists to deliver modern marketing transformation for brands. The appointments […]






Starbucks

With artificial intelligence, Starbucks hopes to predict your next coffee order

Starbucks announced earlier this month at its biennial investor day presentation that it is doubling down on its industry-leading mobile technology by using artificial intelligence to better connect with customers and increase sales. The ecosystem of Starbucks’ digital offerings “all operate together as part of a platform,” Starbucks’ Chief Strategy Officer Matt Ryan said during […]






Why brands should shift from multi- to omni-channel communications

With customer experience increasingly determining consumer loyalty, brands are under pressure to revolutionise their communications platforms to provide a seamless service. One step companies arguably need to take to maintain a modern, competitive experience is to shift from a multi-channel to an omni-channel strategy. Matthieu Clauzure, brand and marketing manager at CCA International, told Business […]