Starbucks plans to hire 10,000 refugees; CEO cites ‘unprecedented’ times

Starbucks Corp. is working on plans to hire 10,000 refugees around the globe, CEO Howard Schultz said in a memo to employees in reaction to President Donald Trump’s immigration restrictions. The Seattle-based coffee company is working with employees who are subject to the travel ban, Schultz said, promising efforts to oppose divisive or damaging policies […]

OgilvyRed announces 3 senior appointments

OgilvyRED has announced 3 new senior appointments following double-digit growth in consulting revenues for the Ogilvy & Mather network in 2016. Launched in Asia Pacific at the start of the year, OgilvyRED is the specialist consulting arm of Ogilvy & Mather that brings together senior strategists to deliver modern marketing transformation for brands. The appointments […]


With artificial intelligence, Starbucks hopes to predict your next coffee order

Starbucks announced earlier this month at its biennial investor day presentation that it is doubling down on its industry-leading mobile technology by using artificial intelligence to better connect with customers and increase sales. The ecosystem of Starbucks’ digital offerings “all operate together as part of a platform,” Starbucks’ Chief Strategy Officer Matt Ryan said during […]

Why brands should shift from multi- to omni-channel communications

With customer experience increasingly determining consumer loyalty, brands are under pressure to revolutionise their communications platforms to provide a seamless service. One step companies arguably need to take to maintain a modern, competitive experience is to shift from a multi-channel to an omni-channel strategy. Matthieu Clauzure, brand and marketing manager at CCA International, told Business […]