OgilvyRed announces 3 senior appointments

OgilvyRED has announced 3 new senior appointments following double-digit growth in consulting revenues for the Ogilvy & Mather network in 2016. Launched in Asia Pacific at the start of the year, OgilvyRED is the specialist consulting arm of Ogilvy & Mather that brings together senior strategists to deliver modern marketing transformation for brands. The appointments […]


With artificial intelligence, Starbucks hopes to predict your next coffee order

Starbucks announced earlier this month at its biennial investor day presentation that it is doubling down on its industry-leading mobile technology by using artificial intelligence to better connect with customers and increase sales. The ecosystem of Starbucks’ digital offerings “all operate together as part of a platform,” Starbucks’ Chief Strategy Officer Matt Ryan said during […]

Why brands should shift from multi- to omni-channel communications

With customer experience increasingly determining consumer loyalty, brands are under pressure to revolutionise their communications platforms to provide a seamless service. One step companies arguably need to take to maintain a modern, competitive experience is to shift from a multi-channel to an omni-channel strategy. Matthieu Clauzure, brand and marketing manager at CCA International, told Business […]