GroupM published Interaction 2017, a state of the union assessment of digital advertising worldwide with forecasts on technology developments, media marketplace trends and evolving consumer behaviors informed by experts from WPP’s worldwide network of communications, marketing and data companies. The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets. Topics covered include ad […]
Y&R announced today that it is creating the BAV Group to consolidate the BrandAsset® Valuator (BAV) study along with its two business arms, BAVLabs and BAV Consulting. The consolidated group will be led by Michael Sussman as CEO. He has been serving as President, BAV Worldwide, which oversaw both the BAV study and BAVLabs, and […]
Wunderman Data Services, a leading global data and analytics company, today announced its continued expansion with the launch of data activation platform, ZiplineTM, in India. In partnership with WPP’s GroupM and Kantar, regional clients and marketers now have easier access to the data assets, insights and expert media targeting that can transform their ability to […]
Digi Telecommunications Sdn Bhd (Digi) has awarded its public relations and digital assignments to Geometry Global Malaysia, which is an agency under the world leading marketing communications services company WPP. Digi is a mobile connectivity and internet services provider enabling 12.3 million Malaysians to get the most benefit out of an increasingly connected world. With […]
Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com) and a WPP Health & Wellness company (NASDAQ: WPPGY, www.wpp.com), today announced one new hire and three promotions at the executive vice president, creative director level in the network’s New Jersey headquarters. Adam Cricchio has joined the OCHWW creative team as […]
WPP announces that its wholly-owned operating company Wunderman, a leading global digital agency, has acquired a majority stake of Pmweb Comunicação Ltda. (“Pmweb”), a leading digital marketing specialist in Brazil. Pmweb’s gross revenues were over R$32 million for the year ended December 31, 2015 with net assets of R$3 million as of the same date. […]
In 2016, for the first time, adults in the UK will spend more time with their mobile devices than with desktop and laptop computers, eMarketer projects. This year, mobile time – which includes nonvoice time with tablets and mobile phones – will account for more than a quarter of daily media time for the average adult, at 2 hours and 29 minutes, representing an 11.8 per cent rise over last year.
An ongoing strike at French 24-hour news channel iTélé against the hiring of presenter Jean-Marc Morandini – who stands accused of sexually coercing minors – has come to represent a larger struggle over journalistic ethics and editorial independence. Morandini – a radio and television presenter famous for his gregarious, if at times raunchy persona – […]