Digital advertising investment will surpass TV in five more countries

GroupM published Interaction 2017, a state of the union assessment of digital advertising worldwide with forecasts on technology developments, media marketplace trends and evolving consumer behaviors informed by experts from WPP’s worldwide network of communications, marketing and data companies. The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets. Topics covered include ad […]






Geometry Global Malaysia connects with Digi

Digi Telecommunications Sdn Bhd (Digi) has awarded its public relations and digital assignments to Geometry Global Malaysia, which is an agency under the world leading marketing communications services company WPP. Digi is a mobile connectivity and internet services provider enabling 12.3 million Malaysians to get the most benefit out of an increasingly connected world. With […]






Ogilvy CommonHealth Worldwide strengthens its creative offering

Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com) and a WPP Health & Wellness company (NASDAQ: WPPGY, www.wpp.com), today announced one new hire and three promotions at the executive vice president, creative director level in the network’s New Jersey headquarters. Adam Cricchio has joined the OCHWW creative team as […]






Mobile devices lead media time in UK

In 2016, for the first time, adults in the UK will spend more time with their mobile devices than with desktop and laptop computers, eMarketer projects. This year, mobile time – which includes nonvoice time with tablets and mobile phones – will account for more than a quarter of daily media time for the average adult, at 2 hours and 29 minutes, representing an 11.8 per cent rise over last year.











Strike at French news channel iTélé ‘symbolic’ of greater struggles in journalism

An ongoing strike at French 24-hour news channel iTélé against the hiring of presenter Jean-Marc Morandini – who stands accused of sexually coercing minors – has come to represent a larger struggle over journalistic ethics and editorial independence. Morandini – a radio and television presenter famous for his gregarious, if at times raunchy persona – […]