UK long-haul operator Virgin Atlantic is to offer live TV on its Boeing 787s after signing a partnership with Panasonic Avionics and IMG.
“The service is being rolled out to the 787 [family] now, and all 13 aircraft will be fully equipped by the end of the year,” Virgin Atlantic said in a statement.
Passengers will be able access three live TV channels―BBC World News, CNN International and Sport 24― through either their own devices or their seat-back screens. Virgin Atlantic EVP–customer Jill Brady said the move was prompted by customer demand for current affairs and sporting events coverage.
Earlier this year, Virgin Atlantic CEO Craig Kreeger told the International Aviation Club of Washington, D.C., that innovation was key to turning around his airline’s results. Virgin Atlantic is aiming to achieve sustained profitability by 2018.
In 1991, Virgin Atlantic was the first airline to offer seatback screens in all classes. By summer 2017, all of its aircraft will be equipped with Wi-Fi connectivity. Virgin Atlantic is partially owned by Delta Air Lines. It has a fleet of 39 Airbus A330-300s, A340-600s, Boeing 787s and 747s, which it uses to serve 33 destinations in Africa, Asia, the Caribbean, Middle East and the US.